The War On Ads

191 words

I spotted on techcrunch this morning that my favourite browser, Opera, has just added a built in adblocker which it claims speeds up page loads by up to 90% in some cases. This is sure to fuel the current tension surrounding ads and adblocking. 

I stand firmly on the side of blocking ads. I’ve heard the arguments for ads, for white-listing a site so it can continue to profit etc. I’ve even complied a few times just to test out the experience, and I quickly relented. 

I’m not going to go into a big anti-ad rant just now. I don’t have time. I’ll just say this: I hate ads. I hate them on TV, billboards, junk mail, spam, web page popups, inlines, sponsor messages, or in apps – especially in apps, and I know you do too. Everyone does, and the narrative that we need them in order to keep things the way they are is just more marketing on top of marketing.

I never have, and never will, put ads on any of my websites, or in any of my apps.